One of my favorite shows on television right now is Discovery Channel's "Pitchmen." It follows the adventures of infomercial superstars Billy Mays and Anthony Sullivan as they
search the world for inventions they believe they can take all the way to the big time. In each episode, this odd couple of pitchmen partners become potential dream merchants for the inventors they discover; most of whom have staked everything they own, and then some, on their inventions.
One thing that Billy and Sully say that they look for in a potential product is, "is it demonstrable?" In one episode, Billy and Sully put together a spot for something called "The Jupiter Jack," a device that allows you to use your car radio to speak to people on your cell phone while keeping both hands on the steering wheel. It's "demonstrable" because you can show Billy driving in his car, and talking to people on his radio, as you can see from the spot itself:
With that in mind, check out the website for "Comfort Wipe," a product that purports to offer a better way of wiping your buttocks. Embedded in the site you'll see a two-minute spot, in theory not unlike the two-minute spot for Jupiter Jack. But with one big difference.
The Comfort Wipe spot does not demonstrate the product in use. We see people attaching the TP to the handle, and we see people depressing the button in the handle that releases the TP into the toilet.
But we don't see the shot of the product being used for its intended purpose.
Billy and Sully would not allow this. Anyone who watches the show "Pitchmen" knows that they do everything they can to "get behind" the products they pitch. I doubt that either Billy or Sully would take on Comfort Wipe (in the most recent episode, they were pitched a product that dampened the odor of flatulence, and Billy said he didn't want to be associated, so to speak, with such a product), but if they did, you can bet they'd do a proper demonstration.
They might even do the spot together. The product does, after all, have a reach of 18". They could wipe each others' buttocks without even having to touch skin.
Would you pay $19.99 for that?