Tuesday, March 9, 2010

Lindsay Lohan Milkaholic Lawsuit

Lindsay Lohan used to be known for her acting ability, in films like "Mean Girls" and "I Know Who Killed Me." Today she's known mostly for her hard-partying lifestyle, as an (alleged) paid escort, and for her nipple slips (do you know how many people find my blog by doing google searches for "Lindsay Lohan nipple slip"? neither do I, but it's a lot).

I don't think it's unreasonable to say that she is now more notorious than famous. So notorious that she can't hang on to "legitimate" jobs, and has to make her money in other ways. Personal appearances and etc.

By "etc," I mean lawsuits.

Ms. Lohan is suing E-Trade for a whopping $100 million for, um, slandering her?
The "Mean Girls" actress is seeking $100 million in damages and compensation over the commercial for financial firm E-Trade, which depicts a baby girl called Lindsay as a boyfriend stealer and a "milkaholic", reports the New York Post.
I haven't seen the commercial, but if it's anything like any of the other E-Trade talking baby ads, it's probably exceptionally creepy. It is probably so creepy that, far from inspiring me to invest my money in the market, it would likely cause me to cut a hole in my mattress and stick all my money in there.

I don't like babies and I like talking babies even less.
The commercial shows a baby boy playing the stock market and apologizing to his girlfriend for not calling her the night before.

The baby girl then gets suspicious about a rival female baby, referring to her as "that milkaholic Lindsay."
That actually sounds pretty funny. Cute-funny, almost. She should be flattered that her name is out there, and associated with something as sweet and innocent as babies who play the stock market.
The actress' lawyer, Stephanie Ovadia, claims Lohan's first name is just as recognizable as other single-word monikers used by stars such as Madonna and Cher.

Ovadia says, "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
I'm not sure how "subliminal" it is, given the fact that Lindsay Lohan is, as I've already stated, notorious. But that's why lawyers make the big bucks; throwing in those four-syllable words.

Here is an idea for Ms. Lohan: Stop being so "notorious," and people won't poke fun at you for being notorious.

I like Lindsay Lohan, and I kind of admire the fact that she goes out and parties and takes advantage of her youth and fame to do what she wants to do. Unless she's stealing from people (allegedly). That's not cool.

Nevertheless, I'm reluctantly on the side of the talking babies on this one. Even though I certainly like Ms. Lohan a lot more than talking babies.

Except:
But chiefs at the advertising firm which created the commercial for E-Trade are dismissing the claims, insisting they chose the name Lindsay at random.

Chris Brown, a spokesperson for the Grey Group, says they "just used a popular baby name that happened to be the name of someone on the account team."
I kind of don't believe that, but I would like to meet the "Lindsay" on the account team.

She sounds like she might be kind of fun.

 Lindsay Lohan is very concerned about her image.

UPDATE 3/9/2010 @ 5:48 PM PST: Advertising Age has an update on the story, suggesting Ms. Lohan's lawsuit was "crowdsourced."
The $100 million lawsuit pop-tart Lindsay Lohan filed against E-Trade Financial Corp. this week over a 30-second Super Bowl spot from its agency Grey, New York, appears to have been a crowdsourced effort by friends and random fans of Ms. Lohan on Twitter.
...
Indeed, a lot of people were talking about it on Twitter in the aftermath of the spot's airing -- with many egging Ms. Lohan on to file a lawsuit against E-Trade. Wrote someone named Ryan Curtis: "@lindsaylohan I would sue if I was you," and later saying "@lindsaylohan I really think you should look into it. It wasn't funny and rude."

She replied back to several of the comments, but seemed to take it in stride, if not be amused by it. Wrote Ms. Lohan to @bigbillybmoney "hahahaha vitamin D never tasted so good!" Another person named Alex Rodil joked with Lohan: "U darn milkoholic! HeHe" and attached this photo to the tweet.

To others, she suggested that the E-Trade ad might even spur on a second round of her "Got Milk" campaign from back in the day. Wrote Ms. Lohan: "@MissCarlaJeann :) @Eleven_11 i did a Got Milk campaign quite a bit ago- maybe it's time for round 2?!??!"
So Ms. Lohan was "taking it in stride" just a little while ago. Then she realized she or her lawyer realized that she could make some scratch off of this.

Very interesting.

Lohan pic source.

1 comment:

shampoo said...

I have seen this particular commercial. it sounds cuter than it is... at the end baby lindsay the "milkaholic" staggers in front of the camera saying (voice over), "wha?" it bothers me to see such a little baby depicted as a drunken ho.

but, even if you used a means other than etrade, these days the stock market is little better than the mattress-bank. so, I guess they're trying to distract from that.