First of all, check this out: Movie ticket prices are going up.
Many movie theaters across the country plan to raise ticket prices this weekend, particularly for premium-priced 3D tickets, The Wall Street Journal reported today (Thursday). It noted that 3D IMAX tickets in Boston for How to Train Your Dragon will rise to $14.50 versus $11.50, the price charged last weekend in the same theaters for Alice in Wonderland. Ticket prices for the 2D version of the movie will rise 3 to 4 percent.
Wow. That is a big jump. Three bucks for 3-D tickets. I’m not much of a mathematician, but that is at least, um, a 20% increase. This is coming at a time when movie studios are increasing their 3-D movie output. Warner Bros, for instance, is releasing all of its “tentpole” releases in 3-D.
Warner Bros will be releasing five movies in 3D in 2010 and nine movies in 2011. Alan Horn announced at ShoWest that all the studios tentpole movies, superhero films, and big special effects releases, will be distributed in 3D. He called it the new standard for the company. And yes, he was clear that this includes all of the future DC Comic Books films. That means that the new Superman and third Batman will be released in 3D.