Thursday, September 27, 2012

DC's new Craftsman commercial, THE TECHNICIAN

Over at Unleash the Fanboy, I've posted some nonsense about DC's Craftsman commercial, a comic book called THE TECHNICIAN. Here's a portion:


Beloved intellectual properties Superman, Wonder Woman, The Flash, and Cyborg have contracted to appear in a commercial promoting Craftsman tools. Forbes has the story:
Fans who attend the sold out New York Comic-Con (NYCC) October 11-14 at the Javitz Center will see the first-ever print comic book crossover between DC Entertainment and Craftsman — “Craftsman Bolt-On System Saves the Justice League.” The story involves major super heroes like Wonder Woman, Batman, Superman and The Flash. Of course, this being a digital world, anyone can view or download the comic online at beginning October 1.
As of today, September 27th, if you visit the website referenced above, you will be greeted by this image:

That "click here" leads to the website for ePrize, which is a social, mobile and web marketing company. I'm not sure, but isn't ePrize a subsidiary of LexCorp?

You can read the rest here, if you want.


Shawn James said...

Just when I thought DC Comics couldn't sink any lower...We get a Sears based superhero. I wonder if he wears Toughskins when he fights crime...

Ricky Sprague said...

Yeah. On the one hand, I'm old enough to remember Marvel's ROM the Spaceknight and Micronauts, so it's not like I'm scandalized by the whole idea of comics publishers doing characters based on products from outside corporations. On the other hand, this isn't a kid's toy, and DC put its talent/promotions dept to work creating a character for them. Plus, DC is part of the Warner Bros megaconglomerate, so why do they need the money?